Creative & Creator·5 models pre-flight
Neuro-Marketing
Test creative on the brain, before media spend.
95% of how a buyer processes an ad is subconscious. MarkGrid runs five neuroscience-trained models on your creative before media, so you know which ad will work and which will waste budget before you run either.
What Neuro-Marketing does
Saliency heatmap
The path the eye travels in the first 1.5 seconds. If product, price or CTA is not in the first zone, the buyer never sees it.
Emotion arousal map
Positive arousal, negative arousal, or flat affect, which is the most common failure.
Memorability index
Whether your brand will be recalled at 24 and 72 hours.
CES score 0 to 100
A composite effectiveness score with specific change recommendations.
Who runs it
Brand and performance creative teams, before a media plan is signed
What it needs
- Static or video creative
- The placement and audience it is intended for
What it produces
- Saliency heatmap
- Emotion arousal map
- Memorability index
- A CES score from 0 to 100 with change recommendations
Questions people ask
What does Neuro-Marketing predict?
It forecasts how a buyer will process your creative before any media is bought: where the eye travels in the first 1.5 seconds, whether the ad produces positive arousal, negative arousal or flat affect, and whether the brand will be recalled at 24 and 72 hours.
Why test creative before the spend?
Roughly 95% of how a buyer processes an ad is subconscious, so a creative review based on opinion cannot catch what will fail. Running five neuroscience-trained models before media tells you which ad will work and which will waste budget, while both are still changeable.
What is the CES score?
CES is a composite effectiveness score from 0 to 100 that combines the saliency, emotion and memorability signals into one number, and it arrives with specific recommendations for what to change rather than a pass or fail.
Works with
Neuro-Marketing runs on its own and shares its data with the rest of the platform. These modules use it most.
Further reading
From the MarkGrid blog, on the problems Neuro-Marketing is built for.
More in Creative & Creator
See Neuro-Marketing on your data.
A first conversation maps this module, and the 14 it shares data with, to the gaps in your stack.