Creative & Creator·Idea bank synthesised
Creative Intelligence Engine
Campaign ideas grounded in what already worked.
Give MarkGrid your brand and a brief; get back a structured bank of campaign ideas synthesised from top-performing global ads, peer-reviewed research and decade-spanning creative trends.
What Creative Intelligence Engine does
Reference library
A curated corpus of award-winning and proven campaigns across markets and decades.
Research-grounded
Ideas mapped to peer-reviewed findings on recall, persuasion and conversion.
Brand and brief personalised
Tailored to your voice, audience and the specific brief.
Structured idea bank
Ranked concepts with references, ready to brief.
Who runs it
Creative directors and strategy teams at the brief stage
What it needs
- Your brand and audience
- The campaign brief
What it produces
- A ranked bank of campaign concepts
- References to the proven work behind each
- Research citations
Questions people ask
Where do the ideas come from?
From a curated corpus of award-winning and proven campaigns across markets and decades, synthesised together with peer-reviewed findings on recall, persuasion and conversion.
Are the ideas generic?
They are personalised to your voice, your audience and the specific brief, and they arrive as a structured, ranked idea bank with references attached, ready to brief.
How does this connect to creative testing?
Creative Intelligence produces the concept; Neuro-Marketing then scores the executed creative before media spend, so an idea grounded in proven work is still checked on the brain before it runs.
Works with
Creative Intelligence Engine runs on its own and shares its data with the rest of the platform. These modules use it most.
Further reading
From the MarkGrid blog, on the problems Creative Intelligence Engine is built for.
More in Creative & Creator
See Creative Intelligence Engine on your data.
A first conversation maps this module, and the 14 it shares data with, to the gaps in your stack.