Operations & Spend·3 briefs generating
Content Engine
From brief to published, in your voice.
A full content lifecycle engine: AI-driven briefs, brand-voice drafting, team review, multi-channel publishing and performance tracking.
What Content Engine does
Brand voice model
Trained on your voice so every draft sounds like you.
Content calendar
Plan, schedule and publish across channels from one timeline.
Citation readiness score
Every piece scored for how likely AI models are to cite it.
Performance tracking
How each piece performs across Google, social and AI platforms.
Who runs it
Content and editorial teams
What it needs
- Your brand voice samples
- Target topics and briefs
- Publishing destinations
What it produces
- AI-driven briefs
- Brand-voice drafts
- A scheduled calendar
- A citation readiness score per piece
Questions people ask
Will the drafts sound like our brand?
The brand voice model is trained on your own voice, so drafts start in your register rather than in a generic one, and the work still moves through your team's review before publishing.
What is a citation readiness score?
Every piece is scored for how likely AI models are to cite it, which turns an abstract goal into an editable number a writer can act on before the piece goes live.
Where does content publish to?
Multi-channel publishing runs from one calendar, and performance is then tracked back per piece across Google, social and AI platforms.
Works with
Content Engine runs on its own and shares its data with the rest of the platform. These modules use it most.
Further reading
From the MarkGrid blog, on the problems Content Engine is built for.
More in Operations & Spend
See Content Engine on your data.
A first conversation maps this module, and the 14 it shares data with, to the gaps in your stack.